Answered By: Naomi at FIT Library
Last Updated: Jan 07, 2016     Views: 49

There are tools (like the MRI+ database, in the Mediamark Reporter section) that can give a statistical profile of a store's customers BUT they cover chain stores and generally more mass-market ones,. Designers' stores --and designer products in general--are a relatively small segment of the retail market so you will probably have to put together the information you need from newspaper and magazine articles and reports instead.

Some sources that should help are

Mintel : try searching DIOR RETAIL which will pull up parts of several reports including "Luxury Goods Retailing"
Business Insights Essentials has both reports on companies ("Christian Dior S.A., a design house, manufacturer, distributor and retailer...") and access to articles on different aspects of a company's operations.
Business Source Complete Business Searching Interface 
General Business File ASAP
for newspaper and magazine articles . Try searching some combination of DIOR RETAIL, DIOR STORES and/or DIOR CUSTOMERS .

You may or may not find the level of detail you were expecting, though. Sales of a variety of Dior products and lines may be mixed together. Customers of the brand might not be separated into those who shop at a Dior store vs.(for example) someone who buys Dior at Neiman Marcus. Discuss with your professor how he/she wants you to proceed.

Here are some research guides we've put together than might give more ideas

FM 114
Consumer Demographics and Psychographics

 

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