Answered By: Naomi, FIT Librarian
Last Updated: Jul 31, 2019     Views: 65

There's a list of suggested sources (online and in print) in our online research guide Ads: Finding Historical & Contemporary Advertisements

We have many books on ads covering different time periods and products; try these phrases when searching OneSearch, FIT Library's online catalog

  • advertising pictorial works 
  • advertising [product name or category] 
  • advertising united states history
  • advertising [decade]

Google Books also has many full text magazines where you can search for and find ads.Life Magazine is an especially good source since it covers 1936-1972 and the magazine's audience was average American households.

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