Answered By: Marian Weston
Last Updated: Oct 24, 2022     Views: 97

 You might want to start with the suggestions on either our Advertising and Marketing research guide (select tab for Market Research) or our Consumer Demograpics and Psychographics research guide (start with Electronic Resources tab) .  Try the following databases (also found in our FIT Library databases list under Marketing/Media/Demographics databases):

Mintel, for market research, including demographics and psychographics, about a product, whole industry or category. You can search by brand name(s) and/or category. Searching 'Clarisonic' gives you several results. You might also try Beauty devices. 

A similarly useful database for your research is Passport (search again by brand/product name).

In the database  MRI Simmons Insights you can create detailed charts on who purchases a specific brand name product, competitors, and the whole category.  Info can be downloaded as an Excel spreadsheet and would include age ranges, income levels, gender, etc about the consumers.  You might try to find the brand category or a competing products information. 

Try also the databases Business Source Complete (search Clarisonic to start) and Statista (you may have to search the category - perhaps beauty devices). 

The charts on databases like Statista and Mintel can be downloaded to use in a presentation.  

There are some database tutorials available on the Advertising & Marketing Research guide under the tab 'Marketing & Demographics Database Tutorials'.  

You can try other suggestions on the research guides - or another guide, such as the Company and Industry Information research guide.

Hope these get you what you need, but you can always reach out again if you need more help.

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